Dr. Katie Rodan's and Dr. Kathy Fields' Abstract on Patent-Pending RFp3 Technology Selected for Publication
at the American Academy of Dermatology's 2011 Annual Meeting

San Francisco, Calif. — February 8, 2011 — The scientific research that validates Rodan + Fields RFp3 technology was selected for publication and presentation at the American Academy of Dermatology's (Academy) 69th Annual Meeting held in New Orleans from February 4-8, 2011.

The poster, entitled "Down-regulation of Cathelicidin Activity for Management of Rosacea-related Symptoms and Hyperirritable Skin," featured a discussion of Rodan + Fields exclusive RFp3 technology in relation to rosacea and sensitive skin. RFp3 patent-pending technology interrupts or dampens down the multiple chemical reactions that lead to inflammation in the skin and, in doing so, diminishes the redness and discomfort associated with rosacea or other sensitive skin conditions. The platform technology is comprised of two skin-signaling peptides, coupled with a targeted protease inhibitor that works synergistically with the peptides and skin's natural processes to improve skin resiliency to inflammatory triggers, brighten complexion and prolong treatment benefits. RFp3 technology can be found in Rodan + Fields SOOTHE Sensitive Skin Treatment and ENHANCEMENTS Mineral Peptides.

"We are thrilled to be sharing our research at the Academy's Annual Meeting," said Dr. Rodan. "This further validates our science and the extraordinary results we've seen in our clinical studies," continued Dr. Fields.

The poster was co-authored by Lori Bush, President and General Manager of Rodan + Fields and Drs. Timothy Falla and Lijuan Zhang of Helix Biomedix, Inc., an industry leader in bioactive peptide research.

For a downloadable PDF of the poster in its entirety, please click on the following: https://www.rodanandfields.com/images/Archives/American%20Academy%20of%20Dermatology%20Poster% 202011.pdf

About Rodan + Fields
Founded by Dr. Katie Rodan and Dr. Kathy Fields, the creators of Proactiv® Solution, Rodan + Fields is a direct selling skincare company committed to helping its customers not only achieve great skin, but build successful independent businesses. From problem identification and superior dermatological-based formulations to unprecedented support and follow-up, Rodan + Fields seeks to provide the most complete skincare experience outside of a medical office. Products are available through Rodan + Fields Independent Consultants and at www.rodanandfields.com.

About the American Academy of Dermatology (Academy)
Headquartered in Schaumburg, Ill., the Academy, founded in 1938, is the largest, most influential, and most representative of all dermatologic associations. With a membership of more than 16,000 physicians worldwide, the Academy is committed to: advancing the diagnosis and medical, surgical and cosmetic treatment of the skin, hair and nails; advocating high standards in clinical practice, education, and research in dermatology; and supporting and enhancing patient care for a lifetime of healthier skin, hair and nails. For more information, visit www.aad.org.

For more information, contact Mimi Field at mimifieldpr@comcast.net or (925) 373-6717 or visit www.rodanandfields.com.

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