RODAN + FIELDS ESSENTIALS Skincare Line Targeted Treatment and Protection for All Your Bodily Assets
From the Top of Your Head to the Tips of Your Toes

Sometimes, the products you choose to care for your skin can actually do more harm than good. Take a body lotion, for instance. While they all may seem the same, a specific product can affect everything that follows, and may even set your skin up for further irritation.

"As dermatologists we know that what you choose to put on your skin will determine how well your skin looks, feels and reacts to the environment," said Dr. Katie Rodan. "That's why our mission is to help people achieve their best healthy-looking and healthy-acting skin regardless of where, and on whom, it lies."

Skincare is very specific when it comes to your face. From acne to sun damage you need a specialized regimen to achieve results. However, there are some products that everyone needs regardless of age, gender or ethnicity. To meet these needs, Stanford-trained dermatologists Dr. Katie Rodan and Dr. Kathy Fields, have developed Rodan + Fields ESSENTIALS skin care line which provides every day, dermatologic solutions to treat and protect every inch of skin.

ESSENTIALS Daily Body Moisturizer
Featuring RF-Dcell technology, Daily Body Moisturizer tackles body moisturization in a whole new way by prolonging the lifespan of healthy cells so skin is more resilient to the climate-induced stressors that cause skin to feel dry, tight and uncomfortable. RF-Dcell acts almost like "psychotherapy for skin," calming frenzied cells down, normalizing the rate of cell maturation and in the end, making skin function more efficiently. The result: skin is able to retain moisture and remain comfortable when challenged by climate and other environmental aggressors.

ESSENTIALS Daily Body Moisturizer also contains humectants to rehydrate skin and dimethicone to help repair the skin's natural moisture barrier. This lightweight, non-greasy formula absorbs quickly to smooth and soften rough, dry, bumpy skin, leaving it effectively moisturized all day long.
6.8 fl oz/200 ml: Suggested Retail Price: $24

ESSENTIALS Foaming Sunless Tan
Protecting skin from the sun is a must, but that doesn't mean you can't achieve a "sun-kissed" glow the healthy way. ESSENTIALS Foaming Sunless Tan is Rodan + Fields first foray into sunless tanning.

"I've always shied away from self-tanners because I couldn't get a natural-looking tan that was easy to apply," said Dr. Fields. "But the unique delivery system in our Foaming Sunless Tan makes it the simplest tan in a bottle. I can do my whole body in less than five minutes, without any streaks. You can't go wrong."

The lightweight, oil-free, mess-free sunless tanning foam applies easily and dries quickly. The effective dual-active formula ensures even, natural-looking color without exposure to the harmful UVA and UVB rays. Rodan + Fields' RF-Dcell technology, derived from dormant narcissus bulb extract, "quenches" the rate of cell hyper-proliferation and extend the duration of the sunless tan. Antioxidant vitamins A, C and E protect skin from free radical damage.
4.2 fl oz/125 ml: Suggested Retail Price: $24

ESSENTIALS SPF30 Body Sunscreen
Developed for allover body use, this water-resistant sunscreen provides broad spectrum protection against UVA and UVB rays.

"Because the skin's #1 enemy is the sun, protection is every dermatologist's mantra," stated Dr. Rodan. "Unfortunately, we have observed that because people dislike the look and feel of most sunscreens they don't apply their product heavily or frequently enough to reap the benefits. With that in mind, it was important for us to develop a sunscreen that is non-whitening, elegant feeling, lightweight and easy to apply so skin is truly protected."

ESSENTIALS SPF30 Body Sunscreen is lightweight, non-sticky, and non-greasy. It contains dimethicone to protect skin's moisture barrier, anti-oxidants vitamins C and E to absorb damaging free-radicals and anti-inflammatory ingredients to protect skin from environmental stress.
5 fl oz/150 ml: Suggested Retail Price: $24

ESSENTIALS Lip Shield SPF 25 (Two-Pack)
Because the skin on lips is so thin, this area is particularly vulnerable and highly sensitive. In fact, the delicate lip region is often the first place to show signs of dryness and aging. Therefore, protecting lips from harsh climates and damaging sun is imperative no matter your age or gender.

"Whether it's kids with dry, chapped, flaky lips, women experiencing thinner, flatter, duller lips as they age or men with Actinic Cheilitis — a dry, red, scaling of lips that can lead to skin cancer - harsh weather and cumulative sun exposure is most often the culprit," stated Dr. Fields. "When it comes to daily sun protection, the lips are often neglected. Using and reapplying a hydrating lip SPF is the key to keeping 'your kisser' healthy and luscious."

Rodan + Fields ESSENTIALS Lip Shield SPF 25 (Two-Pack) goes beyond moisturization to provide protective skincare for the lips. This hydrating lip balm soothes, softens and protects lips from the aging and burning effects of the sun with SHIELDrf, an exclusive complex of stabilized avobenzone and anti-oxidant/anti-inflammatory colorless carotenoids for prolonged UVA sunscreen protection. The non-waxy formula contains collagen-stimulating peptides to smooth lip texture, lipid molecules for long-term moisturization and dimethicone to protect the delicate moisture barrier. Vitamins A, C and E provide antioxidant protection, while shea butter, avocado and sunflower seed oil hydrate and moisturize.

ESSENTIALS Lip Shield SPF 25 (Two-Pack) was developed for the entire family to relieve and protect chapped lips and keep lips looking and feeling their healthiest.
.15 oz/4.25 grams/each: Suggested Retail Price: $16

ESSENTIALS Moisture with Melaslow™
This lightweight moisturizer that dries to a matte finish. With skin brightener Melaslow™, and lipid molecules for hydration and barrier repair, it is the ideal non-comedogenic moisturizer for all skin types, including acne prone skin.
1 fl oz/30 mL. Suggested retail price: $27

ESSENTIALS MAXIMUM D3® Vitamin D Supplement
Essential for bone health and overall wellness, the doctors' recommended supplement to any Rodan + Fields Multi-Med Therapy regimen.
10 once-weekly doses. Suggested retail price: $25

Rodan + Fields, at the forefront of clinical skin care, merges effective over-the-counter medicines with active cosmetics to provide real and visible results. Committed to bringing dermatology to the home, the brand offers solutions for everyday skin issues targeting them with dedicated regimens designed to take the guesswork out of skin treatment. Each regimen uses a step-by-step system called Multi-Med® Therapy that addresses all aspects of a skin condition. Product lines include REDEFINE, REVERSE, UNBLEMISH, SOOTHE and ESSENTIALS. From problem identification and superior dermatological-based formulations to unprecedented support and follow-up, Rodan + Fields seeks to provide the most complete dermatological experience outside of a medical office. Products are available through Rodan + Fields Independent Consultants and at www.rodanandfields.com.

For more information, contact Mimi Field at mimifieldpr@comcast.net or (925) 373-6717 or visit www.rodanandfields.com.

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